Escape the Prime: Why Smart Money is Moving from Zone 1 to Regeneration Zones

Smart investors are moving beyond Zone 1 and into regeneration hotspots like Southmere—where real growth potential are driving London’s next property boom.

As London’s prime central property prices plateau, investors are shifting focus from “trophy postcodes” to high-growth regeneration districts. Southmere sits at the heart of an £8bn renewal programme—offering stronger rental yields, more attractive entry prices, and genuine upside potential.

While Zone 1 remains a luxury statement, today’s smart money is choosing locations where public investment, infrastructure expansion and demographic growth are accelerating. Southmere is a prime example of where London’s next cycle of appreciation is being written.